Custom Wraps Richmond | Co-Op Funds to Underwrite Your Vehicle Wrap
With all of the data and annecdotal evidence to support the value of car wraps and vehicle graphics, it is hard to believe that we still see resistance in the market. The most common objection to a truck wrap? Price. Well, we've talked about ways to manage your vehicle wrap and custom vinyl graphic project budget in previous posts but we haven't spent a lot of time talking about how to pay for that advertising wrap you want.
If you are looking for ways to fund your commercial vehicle wrap project, look no further than your co-op advertising budget. That's right. Incorporate the brand name and logo image into your vehicle graphic design and your supplier or manufacturer may allow you to apply co-op advertising funds to your project. Think about it. You can get a whole lot more play from a well designed truck wrap than you can with the same dollar spend in virtually any other advertising media. Your marketing dollar simply buys you more impressions when invested in a vehicle graphic advertising wrap.
What about some other ideas? How about doubling your presence with a complimentary business or service and featuring both your brands on both of your fleets? If you are a delivery restaurant buying from a local provisions supplier or organic market, why not feature one another's products on your wraps for double the exposure. You get exponential lift tying your brand with another well-respected, complimentary brand.
How about businesses that don't have a fleet of vehicles? Can you interest them in advertising on your trucks or vehicles? If you have a big enough fleet, it could easily become a second revenue stream. Transportation departments and transit companies across the country know the value of advertising and have been selling space on cabs and busses for years. Why not get in on the action?
These are just a couple of ideas on how you can overcome the cost hurdle of a custom vinyl wrap for you business or fleet vehicle. Vehicle wrap advertising is still the best local advertising value for your business and you don't want to miss out.
For more ideas on how to make a custom vehicle wrap work for your business, contact the wrap experts at SignScapes today!
SignScapes, Inc- Richmond's vehicle wrap and custom sign experts! Serving business clients from Fredericksburg to Petersburg, Charlottesville to Williamsburg and everywhere in between. Contact Us today at 804-980-7111 for a free consultation.