Vehicle Graphics Richmond | Ice Cream Truck As Your Vehicle Wrap Partner
I scream, you scream, we all scream for.... highly visible, brand promoting, excitement inspiring custom vehicle wraps that make people of all ages run from their homes waving dollar bills.
We can thank Harry Burt, the man responsible for today's ice cream on a stick. Once he secured the patent for this unique way of serving his product, he pioneered a second innovation: the ice cream wagon.
Replete with bright colors and melodious bells, the ice cream truck garners the same level of excitement today as it did so many years ago.
You are probably wondering what all this has to do with car wraps and custom vinyl graphics. Well, ice cream vendors have long known that they need a distinctive look to appeal to their target clients. They traditionally deck out their rides with circus themes, polar bears and penguins. Then they plaster the sides with loads of decals featuring tasty frozen treats. All this to lure in their target market for the inevitable, "pleeeeaaaassseeee Mom, I promise I will eat all of my broccoli."
But fast forward to the real world of business and some more entreprenurial souls have leveraged this highly visible and trusted icon to generate dual revenue streams: They are selling advertising space on the sides of the dessert mobiles to seemingly unrelated businesses with great success for both parties.
Think about the huge brand lift Time Warner is getting from being out in front of their target consumer with this stylized vehicle graphic. The truck looks great which works for the truck owner. The advertising wrap sponsor gets the impressions. And, the kids get the treats! You could even do a temporary vinyl wrap on a local truck for your next corporate outing, volunteer project or community trade event. Talk about being the most popular booth at the trade fair!
Just because your business doesn't have a fleet of vehicles of its own is no reason to miss out on the tremendous opportunity that is fleet vehicle advertising. A trusted community partner like the ice cream or milk vendor, your local transit authority, taxi company, senior transport company, or service provider such as a dry cleaner, cable company, etc. would be a great way to get your brand in front of thousands of eyes. Not only do you get the positive association with these leading community businesses, but when combined with a community service/benefit (food drive, first responder appreciation) and you have a real marketing juggernaut!
WHEW! All that from a frozen confection on a stick. What's that? Do I hear music?....
Jessie Wheeler is a guest blogger and rising freshman at James Madison University. Jessie will be with us for the summer offering her unique perspective on the world of custom signs and graphics. We are very excited to add Jessie's voice to our blog and hope you will enjoy future posts.
Photo Credits: fatovamingus, Time Warner Cable
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SignScapes, Inc- Richmond's vehicle wrap and custom sign experts! Serving business clients from Fredericksburg to Petersburg, Charlottesville to Williamsburg and everywhere in between. Contact Us today at 804-980-7111 for a free consultation.